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RESEARCH-LED STRATEGY & PERFORMANCE

Find Your Best
Next Move.

Neuroiam helps companies understand their customers, shape effective strategies, and build teams capable of executing them.

We combine behavioral science, JTBD, AI-powered products, and hands-on expertise to turn insights into measurable business results.

Researching people. Helping businesses move forward.

Big results start with a clearer picture of reality.

We study how people think, decide, buy, and work together. Then we help you turn what you learn into the next right action.
TWO CLEAR WAYS TO START

Start with understanding.

Focused research. Clear scope. A useful report and a conversation about what to do next.

MY CUSTOMERSCustomer Research

Learn why your best customers choose you.

We interview 10 people who already buy from you, uncover what drives their choices, and help you identify opportunities to win more customers like them.

Jobs to Be Done · Dreams to Be Done · Semantic analysis

How it works

  1. Select customers. Together, we select the customers you want to understand and attract more of.
  2. Interview and analyze. We conduct 10 in-depth interviews using JTBD and DTBD, supported by semantic analysis.
  3. Identify patterns and opportunities. We uncover recurring buying patterns and develop hypotheses for growth.

What you receive

A research report based on 10 customer interviews, covering:

  • Why customers buy. What triggers their search, what they want to achieve, which alternatives they consider, and why they choose you.
  • What your best customers have in common. Shared needs, circumstances, motivations, and decision-making patterns.
  • How to attract more customers like them. Research-backed hypotheses for positioning, messaging, and customer acquisition.
$10,00010 customer interviews
Preview report structure
MY TEAMTeam Research

Understand the people behind your results.

We assess up to 10 leaders or team members using Team Atlas to understand strengths, motivation, role alignment and collaboration opportunities.

Team Atlas · Behavioral science · Team design

How it works

1. Select and interview.

Together, we select up to 10 team members based on your business goals and conduct in-depth interviews.

2. Analyze strengths and interactions.

Using semantic analysis, we explore individual strengths, motivations, role alignment, and collaboration patterns in the context of your goals.

3. Develop actionable recommendations.

We recommend practical changes to responsibilities, delegation, and collaboration, and review them with leadership.

What you receive

Team alignment with business goals.

A clear picture of how your team's strengths, motivations, and working styles align with your business goals.

Opportunities for better performance.

Insights into untapped potential, role mismatches, and collaboration challenges that may limit your team's results.

Actionable recommendations for change.

Practical recommendations on role alignment, delegation, and collaboration to help your team achieve new business goals.

Included: A Team Research report for leadership and a private Personal Compass report for each participant.

$10,00010 team members interview
Preview report structure
What happens after research?

We can work with you on marketing, brand or product strategy, organizational redesign, and implementation. These are available as separate engagements.

Explore next steps
HOW WE WORK

Research is where we start. Results are where we go.

Understand customers. Align teams. Make progress.

01 / CUSTOMERS02 / TEAMS

Know why customers choose you.

We interview your best customers to uncover what drives their decisions.

Assumptions Evidence

CUSTOMER GROWTH

Why do your best customers choose you?

SOLUTIONS

Research that leads somewhere.

Start by understanding your customers or your team. We can also help you shape strategy, redesign how work gets done, and support execution.

← Back to Solutions

Customer Research

Understand why your best customers choose you, what they need, and where growth opportunities lie.

How it works

Define research goals, interview existing customers, and discuss findings.

What you receive

Documented findings on customer needs, buying behavior and opportunities to explore.

Methods we use

Customer interviews, Jobs to Be Done and semantic analysis.

Explore Customer Research
← Back to Solutions

Strategy & Positioning

Build marketing, brand, and product strategies grounded in customer evidence.

How it works

Use customer evidence to shape marketing, brand and product direction.

What you receive

A direction for marketing, brand and product strategy.

Methods we use

Customer research and strategy development.

← Back to Solutions

Team Research

Understand strengths, motivation, role alignment and collaboration opportunities.

How it works

1. Select and interview.

Together, we select up to 10 team members based on your business goals and conduct in-depth interviews.

2. Analyze strengths and interactions.

Using semantic analysis, we explore individual strengths, motivations, role alignment, and collaboration patterns in the context of your goals.

3. Develop actionable recommendations.

We recommend practical changes to responsibilities, delegation, and collaboration, and review them with leadership.

What you receive

Team alignment with business goals.

A clear picture of how your team's strengths, motivations, and working styles align with your business goals.

Opportunities for better performance.

Insights into untapped potential, role mismatches, and collaboration challenges that may limit your team's results.

Actionable recommendations for change.

Practical recommendations on role alignment, delegation, and collaboration to help your team achieve new business goals.

Included: A Team Research report for leadership and a private Personal Compass report for each participant.

← Back to Solutions

Organization & Performance

Understand your team, clarify responsibilities, and design how people work together.

How it works

Explore team responsibilities and how people work together.

What you receive

Insights into responsibilities and collaboration.

Methods we use

Team research and organizational design.

← Back to Solutions

Execution & Advisory

Support implementation, track outcomes, and refine what works.

How it works

Support implementation, track outcomes and refine the work.

What you receive

Support for putting the plan into action.

Methods we use

Implementation support and advisory.

← Back to Solutions

Training & Enablement

Teach teams to run effective customer interviews and apply the insights.

How it works

Help teams run customer interviews and apply the insights.

What you receive

Guidance for customer interviews and using insights.

Methods we use

Customer interviews and research practice.

PRODUCTS

Tools for deeper understanding.

Use our products on their own or as part of a research and advisory engagement.

Customer research · Live interviews

Interview Navigator

Real-time guidance that helps interviewers ask better JTBD questions and capture the full customer story.

Explore the product
Customer research · Analysis

Productobe.one

Analyze completed customer interviews and organize insights around Jobs to Be Done.

Visit Productobe.one
Sales conversations

SecondPitch

Analyze complex B2B sales conversations, identify buyer signals, and choose what to do next.

Explore the product
Individual intelligence

Personal Compass

A deep-dive assessment that reveals your strengths, motivations, challenges, and ideal work environment.

Explore the product
CASE STUDIES

What happens when insight becomes action.

A first look at selected engagements. Full stories, evidence and results will be added after team review.

Restaurants & Hospitality

Attract more guests

Procurement & Supply Chain Tech

Enter a new market

Telecommunications

Acquire more customers with less ad spend

Architecture & Design

Deliver projects faster and improve quality

Case details pending

Real Estate Development

Increase apartment sales

Your Story Could Be Next

Let's solve your next business challenge.

THE TECHNOLOGY BEHIND NEUROIAM
SEMANTIC ANALYSIS

Your speech reveals how your mind works.

“When a project is unclear, I like turning into . Once the process is settled, I start looking for .”
You enjoy making sense of a beginning.
ASK YOURSELF

What do people bring to you when they don’t know where to start?

One phrase is not enough to draw a conclusion. This is an illustrative example. We look for recurring patterns across different questions and unrelated topics, analyzing approximately 8,000–12,000 spoken words (60–80 minutes of natural speech).
CASE STUDY
Restaurants & Hospitality

Jam Burgers & Breakfast

Draft for review · Details and outcomes are not yet verified.

Research shaped the strategy. Execution made it real.

This end-to-end engagement connected customer research, business strategy, team research, implementation and performance tracking. It brought together an outside-in understanding of why customers choose Jam and inside-out work on how the organization can deliver what those customers value.

01 The Challenge — One business. Two questions to answer.

What brings customers to the restaurant, and what needs to happen inside the business to meet their expectations and support growth?

02 The Research — We studied customers and the people behind the business.

Customer research used interviews with existing customers to explore their choices, needs and progress, as well as triggers, alternatives and decision factors, using JTBD, DTBD and semantic analysis.

Team research explored strengths, motivation, responsibilities, role alignment and collaboration in relation to strategic priorities.

03 What We Learned — Connecting the findings mattered more than treating them separately.

The work considered customer choice, strategic priorities and the conditions for execution together. Specific findings have not been supplied for this draft.

04 From Insights to Action — We stayed involved after the research.

The engagement connected five areas: customer research; strategy and positioning; organization and performance; execution and implementation; and performance tracking. Specific decisions, interventions, ownership and tracking routines have not been supplied for this draft.

05 The Impact — The work continued through implementation and measurement.

Research informed strategy, organizational work was connected to strategy, and the work continued through implementation and tracking. Outcomes have not yet been verified.

Research is most valuable when it changes what a business does next.

What could we uncover in your business?

Start by understanding your customers or your team, then decide what to change and how to measure it.

CASE STUDY
Procurement Technology

Procurement technology company

Draft for review · Details and outcomes are not yet verified.

Possible challenge

Explore how a B2B technology business might align its organization and team decisions with its priorities.

Possible approach

Consider team perspectives, responsibilities and decision-making as possible areas for investigation.

Potential directions

Examine role clarity, collaboration and how decisions support the business direction.

Intended value

A clearer basis for discussing organizational choices and next steps.

CASE STUDY
Telecommunications

Mango Telecom

Draft for review · Details and outcomes are not yet verified.

Possible challenge

Explore questions about customers and commercial priorities in a telecommunications context.

Possible approach

Customer perspectives and commercial decision-making could be areas to investigate.

Potential directions

Consider customer needs, marketing choices and questions for further research.

Intended value

A clearer basis for considering customer and marketing decisions.

OUR APPROACH

We study people.
You make better decisions.

We believe leaders can make strong decisions when the evidence is clear and understood. Our work makes that evidence easier to uncover and act on.

Research methodsJobs to Be Done, Dreams to Be Done, qualitative interviews, and proprietary semantic analysis.
Human behavior expertisePsychology, behavioral science, and relevant neuroscience research inform how we investigate decisions and interactions.
People + toolsExperienced practitioners and our own products help bring insight into strategy, organization, and execution.
OUR EXPERTS

Meet the People Behind the Work.

Researchers, strategists, and practitioners who turn insights into real business results.

Evgeniy Kovalev

Evgeniy Kovalev

Product & Innovation

Turns complex ideas into working products that people actually use and value.

LinkedIn profile

Antony Art

Antony Art

Strategy & Change

Talks a lot. Loves a challenge. Lights up when a client says, “That’s impossible” or “My team can’t pull it off.”

LinkedIn profile

Emily Carter

Emily Carter

JTBD & DTBD Research

A rare type of person who can talk with customers all day, day after day. Uncovers real customer jobs, needs, and decision drivers.

LinkedIn profile unavailable

Daniel Brooks

Daniel Brooks

JTBD & DTBD Research

Listens more than he talks. Runs deep interviews that reveal the why behind customer behavior.

LinkedIn profile unavailable

Nadya Vasenkova

Nadya Vasenkova

JTBD & DTBD Research

A sharp interviewer who quickly builds trust and gets to what really matters. Turns conversations into clear, actionable insights.

LinkedIn profile

Max Irisov

Max Irisov

AI Strategy & Vision

A strategist and AI expert who sees the bigger picture. Brings vision, practical insight, and clarity to complex change.

LinkedIn profile

Andrey Bozhko

Andrey Bozhko

Semantic Analysis

Turns what customers say into clear patterns, insights, and behavior predictions. Helps see not just words, but what’s behind them.

LinkedIn profile unavailable

Ilya Makeev

Ilya Makeev

Behavioral Psychology

A systems psychologist who explores why people behave the way they do. Turns behavioral insights into practical solutions.

LinkedIn profile unavailable

Sergey Prikhodko

Sergey Prikhodko

Product Development

Turns our ideas and research into reliable, user-friendly digital products.

LinkedIn profile unavailable

Roman Troshin

Roman Troshin

AI & Prompt Engineering

Teaches AI to deliver your insights faster, clearer, and without mistakes.

LinkedIn profile unavailable

Lena Skliarova-Mordvinova

Lena Skliarova-Mordvinova

AI Strategy & Vision

A strategist and AI expert who sees the bigger picture. Brings vision, practical insight, and clarity to complex change.

LinkedIn profile

Serg Dmitriev

Serg Dmitriev

AI Adoption & Implementation

Helps find where AI delivers the greatest value and turn that potential into real business results.

LinkedIn profile

YOUR NEXT MOVE

Let's Find Your
Next Best Move.

Tell us the challenge you're working on. We'll help you find a useful place to start.

← All Case Studies

CASE STUDY / PROCUREMENT TECHNOLOGY

Preparing a team for international growth.

NeuroIAM studied the team’s working styles, responsibilities, and collaboration challenges, then delivered practical recommendations, an interactive organizational map, and facilitated sessions to help shape the next stage of growth.

21Team members assessed
~90 minIndividual interviews
1Interactive organization map
THE RESEARCHTEAM / 21

21 perspectives.
One shared picture.

Technical foundation
Ownership & roles
Growth capabilities

IN-DEPTH INTERVIEWS · SEMANTIC ANALYSIS · ORGANIZATIONAL REVIEW

Inside the project

Project at a glance

Client A procurement technology company

Sector Procurement technology

Scope 21 participants and organizational review

Output Team report and practical guides, restructuring recommendations, interactive organizational map and facilitated sessions

The client develops procurement technology, including purchase-to-pay systems and electronic tendering platforms. As the company prepared to expand internationally and develop new AI and data products, its leadership wanted to understand how the existing team could support that next stage.

The assignment covered two connected priorities: improve the way the current business operated and prepare the organization for new markets. Leadership needed a clearer view of people’s strengths, the responsibilities they could take on, and the points where collaboration was becoming difficult.

The research therefore had to lead to practical management decisions: how to distribute responsibility, support people through change, and fill the gaps in the organization’s growth capabilities.

neuroiam.← All Case Studies
REAL ESTATE DEVELOPMENT / CASE STUDY

How customer insights helped apartment sales get back on track.

Understanding what buyers really wanted to improve marketing, reach new audiences, and increase sales.

THE BUSINESS OUTCOME

Sales back on target.

Apartment sales increased and returned to planned targets.

Stronger campaign response

Improved performance in selected marketing tests

New buyer opportunities

Additional audiences and acquisition channels identified

01 / THE CHALLENGE

Selling more apartments already under construction.

A residential developer was falling behind its sales targets. The business needed more qualified buyers and better marketing without changing the properties it was already building.

02 / FROM DISCOVERY TO ACTION

What buyers wanted. What we changed.

We interviewed existing buyers who had made quick purchasing decisions to uncover their motivations, buying triggers, and discovery channels.

WHAT WE DISCOVEREDWHAT WE DID WITH IT

A better future for their children

Parents from other regions wanted better universities, living conditions, and social opportunities for their children.

Shifted marketing messages toward educational opportunities, quality of life, and the future the apartment could offer.

A home that supports remote work

Remote professionals valued a separate workspace, privacy for video calls, and convenient coworking facilities.

Highlighted home-office benefits and work-from-home conditions in property presentations and sales conversations.

Buyers beyond real estate channels

Parent communities, graduating students' networks, and education-related groups offered new ways to reach relevant buyers.

Explored new acquisition channels and tested campaigns aimed at education-related audiences.

THE BIGGER PICTURE

Buyers weren't just choosing square meters. They were choosing the life those square meters could make possible.

These insights also informed concepts for future residential developments.

03 / SOLUTIONS WE DELIVERED

Customer ResearchStrategy & PositioningExecution & Advisory

Find more customers like your best buyers.

Understand what drives their decisions and turn those insights into growth.

← All Case StudiesNEUROIAM / CASE STUDY
RESTAURANTS & HOSPITALITY

How a restaurant business grew revenue 2.2× in six months.

Combining customer insights, team strengths, and operational changes to unlock business growth.

THE OUTCOME
2.2×
Revenue growth in 6 months
2 new leaders

Promoted from the existing team

Continued growth

After our active involvement ended

01 / THE CHALLENGE

How can we grow revenue and build a business that keeps growing?

The restaurant business needed new growth opportunities, a better understanding of its customers, and a team capable of taking ownership of new business directions.

02 / KEY DISCOVERIES

What we discovered about customers and the team.

10 customer interviews5 customer jobs identified

1. Exceptional taste matters most.

Guests described craving a particular burger for weeks. They didn't want to waste that rare treat on an average meal. The flavor and first bite had to deliver.

2. Guests love sharing that pleasure.

Some regulars brought friends specifically to watch them experience the food for the first time. Their friends' reactions became part of the reward.

3. The team had people ready for greater responsibility.

Team research identified two existing employees whose strengths made them a good fit to lead new business directions.

THE CUSTOMER INSIGHT

Great taste creates pleasure. Sharing it with friends makes it even better.

03 / WHAT CHANGED

From discoveries to business decisions.

Brand & Marketing

Developed positioning and campaign concepts focused on flavor, shared experiences, referrals, and customer loyalty.

Leadership & Organization

Two employees were promoted to lead new business directions, with responsibilities redistributed around the new structure.

Operations & Execution

Redesigned workflows, introduced selective AI-enabled improvements, and supported implementation.

04 / SOLUTIONS WE DELIVERED
Customer Research
Team Research
Strategy & Positioning
Organization & Performance
Execution & Advisory
Training & Enablement

What could better customer and team understanding unlock in your business?

Let's find your next growth opportunity.

LET'S TALK

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